Browser & Server-Side Tracking

In today’s privacy-first world, relying on browser-based tracking alone can cause you to lose up to 30–50% of your actual data. This means missed conversions, inaccurate reports, and wasted ad spend.

Get 100% Accurate Data for Smarter Decisions

We help businesses implement Browser + Server-Side Tracking using Google Tag Manager (GTM) and Google Analytics 4 (GA4) to ensure your tracking is accurate, reliable, and future-proof.

Why You Need Browser & Server-Side Tracking

  • iOS 14+ Restrictions – Facebook Pixel & other tags now miss a large portion of conversions.

  • Ad Blockers & Cookie Restrictions – Client-side tracking is less effective than ever.

  • Lost Attribution – Without accurate tracking, scaling ads becomes guesswork.

Our solution

A hybrid setup where browser tracking collects immediate
interactions, and server-side tracking sends verified data directly from your server to ad platforms bypassing many tracking restrictions.

What’s Included in Our Service

  • Full Tracking Audit

    We analyze your current setup to find gaps, errors, and opportunities.

  • GTM Container Setup (Web & Server)

    We create or optimize your Web GTM container and set up a Server GTM container for secure, compliant data transfer.

  • GA4 Advanced Configuration

    We configure custom events, parameters, and ecommerce tracking in GA4 for complete insight into user behavior.

  • Facebook CAPI (Conversions API) Setup

    We integrate Facebook CAPI via GTM Server-Side, ensuring high event match quality for better ROAS.

  • Google Ads Enhanced Conversions

    We enable enhanced conversions to send hashed user data directly to Google Ads for better attribution.

  • Other Platform Integrations

    TikTok Pixel, LinkedIn Insight Tag, Pinterest Tag all with server-side delivery if needed.

  • Testing & QA

    Every event is tested using GA4 Debug View, Facebook Test Events, and GTM Preview to ensure perfect accuracy.

  • Documentation & Training

    We provide a clear guide and/or training session so your team understands the setup.

Benefits for Your Business

  • 95%+ Tracking Accuracy – Recover lost conversions and see the real ROI of your campaigns.

  • Better Optimization – Platforms get more accurate signals, improving ad delivery and reducing CPA.

  • Future-Proof – Stay ahead of privacy changes and browser restrictions.

  • Cross-Platform Insight – Track and attribute across Facebook, Google, TikTok, LinkedIn, and more.

Stop losing sales to bad tracking.

Book Your Free Tracking Audit and let us help you turn tracking accuracy into business growth.

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